Tuesday, April 1, 2014

SEO and PR Collaboratively Help Highlight News


Public relations professionals help to create a favorable image through media and other PR tools. At the core of the modern public relations services is content. This is because; professionals work on their client’s objectives by creating influential content in the form of articles, blogs, press quotes, and more.

To drive traffic toward a website and to increase visibility of a brand, public relations professionals like Ronn Torossian emphasize on integrating the best SEO practices in their PR efforts.

Let’s have a look on various SEO factors that professionals combine to add value to their PR efforts.


Keywords are an important SEO factor that, if optimally used, contributes to drive more traffic toward a website. These are the possible search terms that people use to search information in popular search engines. PR professionals combine these search queries or phrases into the content being created. In addition, based upon the type of clients and the type of information they can search for, order of keywords is determined. Professional also combines these terms in messages to result high rankings.

Link formation is another factor that helps to drive more traffic towards a website or content being published. Linking content with highly popular sites is an effective way to increase wen traffic. Linking helps PR professionals to link their articles, blog, and other form of stories with high traffic referral sites.

This way, creating keyword-rich content and creating back links for it play key role to make public relations efforts more effective. More update by Ronn Torossian on Facebook

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